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Design

IDC School of Design, IIT Bombay Convocation ’25

Feeling deeply grateful and humbled to have been invited as the Chief Guest at the convocation ceremony of my alma mater, IDC School of Design, IIT Bombay, a place that shaped so much of who I am today.

When Prof. Venkatesh Rajamanickam invited me to be the Chief Guest at the convocation, my first reaction was, “Who, me?” Because it feels like just yesterday that I was receiving my degree at the IIT convocation hall. And to this day, I still consider myself a student of design.

To be on stage this time, addressing the graduating class, was both surreal and incredibly special. Walking back into the campus was a moment of pure nostalgia. A reminder of how this place gave me not just an education, but a way of seeing, questioning, and contributing to the world.

A heartfelt congratulations to the graduating designers of 2025! You’re stepping into a world of endless possibilities. I can’t wait to see how each one of you will use the emerging technologies to shape the future with your creativity and imagination. Stay curious, keep learning, and carry forward the spirit of creativity and humanity that this school instills in all of us.

Forever proud to be part of this community.

Photos courtesy IDC School of Design

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Here’s the full speech:

Convocation address

Good morning, esteemed faculty, staff, proud parents, and the stars of the day – our graduating designers. Congratulations to everyone who’ll be receiving their degrees today. This is a milestone to cherish and remember in your academic journey. And also the beginning of many new journeys.

When Prof. Venkat invited me to be the Chief Guest at this convocation, my first reaction was, “Who, me?” Because it feels like just yesterday — only 23 years ago — that I was sitting just like you are, receiving my degree at the IIT convocation hall from Mr. Nandan Nilekani. To this day, I still consider myself a student of design. The learning never really ends; the industry may evolve, the titles may change, but the spirit of curiosity that brought us here is something we carry for life.

That’s why standing here today is both humbling and deeply personal. I’m incredibly grateful and honoured to be here — at the convocation ceremony of what I truly believe is one of the finest design schools in the world. A school that doesn’t just teach design, but nurtures a way of thinking, a way of seeing, and a way of shaping the world.

What makes IDC special are the people — the faculty and staff, as well as the students. And for decades, IDC has produced designers who didn’t just create beautiful work — they solved deep problems, shaped cultures, and created lasting impact. IDC’s corridors have echoed with the wisdom of brilliant teachers who have shaped minds, and also questioned, and shattered our assumptions.

I feel fortunate to have studied under and learnt from the greats like Prof. Kirti Trivedi, Prof. Athavankar, Prof. GV Sreekumar, Prof. Anirudha Joshi, Prof. Ravi Pooviah, and many more. I also got the opportunity to work with some of them — my first job was with Media Labs Asia where Prof. Anirudha Joshi was the advisor and we worked on many concepts to take technology to the masses in India. And this was the pre-smartphone era. I was also fortunate to work with Prof. Trivedi at the K-Yan Design Centre to build digital products for group learning in the classroom setup.

Over the last two decades, the design industry has transformed beyond recognition. When I graduated, the dot-com bubble had just burst. The internet was still young, web applications were simple, and job titles like Interaction Designer or UX Designer were virtually unheard of. Fast forward to today, and the picture couldn’t be more different — design has become central to how businesses build and grow, and a large number of design graduates now stepdirectly into roles shaping physical and digital products or creating services that impact millions of lives.

I feel the industry perhaps will also undergo a significant metamorphosis over the next decade. Today, I want to speak to you about what changes I am seeing in the industry with the advent of Generative AI. There’s a lot of fear, speculation, and noise, around the topic of Generative AI and what it means for designers.

I’m quite certain all of you have been experimenting with ChatGPT or other large language models — and some of you may even have used them to write parts of your reports, perhaps with or perhaps without your professors’ knowledge. I hope you’ve also explored creating images, animations, videos, and even audio with generative AI, pushing the boundaries of what’s possible with just a prompt.

Many experts are calling Gen AI as the next paradigm or platform shift, and the beginning of a new technological era. In the past, we’ve had technological eras such as – Smartphones, Cloud computing, Web, Open Source; PCs; and Mainframes. Each of these have lasted about 15-20 years and were built on top of the previous set of technologies but offered a significant departure in terms of the focus, investment, and gains for the users.

In each of these eras, many new products as well as companies emerged and many that were not able to change and adapt became irrelevant. Think about the mobile apps that you use everyday — most of these are about 15 years old.

Experts estimate that the Gen AI era will also last about 10-15 years. New companies will emerge that’ll use the power of Gen AI and will completely disrupt the way we do work today.

So what makes Gen AI such a big disruptor?

I feel there are two key factors — accessibility and cost.

Let’s look at what makes this technology accessible: It is available to everyone inside their browsers — with the most well understood UI – natural language. People don’t have to learn a new tool or UI. My mom can use it and I don’t have to teach her how to!

What about the cost? Today, it takes less than a rupee to generate a stunning image with Gen AI. Something that otherwise would have taken a min of about 5,000-10,000 times more when done manually.

Unlike the previous eras, the Gen AI era enables creators — it enables individuals, large and small companies to create content, media, and code significantly faster and cheaper. It can automate repetitive and mundane tasks. This kind of automation so far was only limited to factory floors and affected the blue collared workforce. It is the first time in recent history that the work of knowledge workers is being impacted in a big way.

Today, we see all kinds of content being generated with tools like ChatGPT — from articles and LinkedIn posts to emails and marketing content. Companies are using AI to summarise large quantities of data. Real-time translation has also become a reality — with initiatives like Bhashini, where IIT Bombay is also involved, the government and the industry are making huge strides in enabling conversations across Indian languages.

At the same time, many companies are harnessing AI to build smarter chatbots that help customers with their queries. Now LLM-powered chatbots are emerging as the first point of interaction between businesses and their customers. They’re fast, scalable, available 24/7, and in many cases, they’ll save companies millions while giving customers instant responses.

Large vision models are now powering the creation of images, animations, and videos — and this technology has already found countless uses in the industry. Marketing teams are producing ads and campaigns with generative AI, and it’s becoming common to see AI-generated visuals in blogs, and presentations. For illustrators, industrial designers, and architects, the ability to turn a rough pencil sketch into a polished, realistic visualisation within minutes is a game-changer. And it doesn’t stop there — from generating 3D models to composing audio, all it takes today is a simple text prompt to bring ideas to life at incredible speed.

So what parts of the design process are really being impacted?

Let’s think about the design process that most of us follow in any project. We begin with a challenge. The first step is to understand the problem — define the part of it we want to solve, frame and reframe the problem statement — all while staying in the problem space. Then we move into the solution space: ideating possible directions, prototyping a few, and testing them with real users.

I feel Generative AI technologies will have a profound impact across the process. In the problem space, large language models can help us quickly learn about the challenge by summarising existing research, case studies, and insights. And in the solution space, from ideation to prototyping, content and media creation, Gen AI will dramatically reduce the time it takes to bring ideas to life. What once took weeks or months might soon take days — or even hours.

So no matter in which aspect of product development, consultancy, or education you are engaged in, mastering Gen AI tools will be critical to your success. And designers who learn how to use AI well will certainly have an edge over those who don’t.

Today, there’s a lot of conversation — and yes, even fear — that Generative AI will take away the jobs of future designers. The reality, at least so far, is quite different. The actual impact on design jobs has been minimal. What we are seeing instead is an expectation in the industry for greater efficiency — companies want designers to integrate GenAI into their workflows to move faster and smarter. I’m also noticing something else: in many cases, the quality of certain design deliverables has actually improved because AI is helping refine, polish, and expand creative possibilities.

Today, almost every industry — digital product development companies, animation and film studios, video game producers, are all looking to optimise their workflows and improve quality through Gen AI.Will this eventually translate into job losses? The honest answer is: we don’t yet know. But what is clear is that the nature of design work will evolve. AI will take over some of the repetitive, production-heavy tasks — freeing designers to focus on the more human, more strategic, and more imaginative parts of the craft.

So what skillsets should we focus on for the future?

The answer lies in focussing on what can’t be automated. I feel that certain design tasks may get completely automated while some will be augmented. Tasks like creating images, illustrations, icons, screen layouts, and prototypes will get automated and designers will need to constantly relearn faster ways of doing them throughout their careers.

On the other hand, we’ll have activities that’ll get augmented. I feel these should be the primary skillsets to focus on for future designers. These will include: Curiosity, Critical thinking, Storytelling, HCI, Interdisciplinary collaboration, Leadership, Resilience, Empathy, Humane/ ethical design, Social sciences, and Business.

These are the very qualities that make you human and will remain irreplaceable. That is your true advantage, and no algorithm can take it away.

What about areas besides design?

Let me briefly cover some of these as well.

Broadly, Gen AI technologies are affecting every aspect of the product lifecycle. From product conception, design and development, marketing and sales, adoption and usage, support and service, to refinements.

Not long ago, building a product meant raising big money, hiring large teams, and spending months — sometimes years — to get something meaningful out into the world. But in the GenAI era, that playbook has completely changed. Today’s startups are leaner, faster, and far more nimble.

Startups with teams of barely 10 to 15 people are producing products at an incredible speed. Just a handful of people are building entire products in a matter of days — relying on AI as their designer, their content writer, coding partner, their marketer, even their customer support team.

In this AI era, the power of being a generalist has never been greater. The walls that once separated adjacent functions such as product management, UX design, and programming are crumbling. With generative AI, a product manager can sketch and test an interface, a designer can generate working code, and a programmer can map out entire user journeys.

Suddenly, the toolkit of one is becoming the toolkit of all. And this isn’t about replacing specialists — it’s about expanding what each can do.

The future belongs to those who are curious enough to cross boundaries, bold enough to try new tools, and wise enough to combine strategy, design, and technology into a single flow of creation. With AI as your co-pilot, you’re no longer confined by your job title — you’re free to be a maker, a builder, a storyteller, and an innovator, all at once.I’ve spoken about how GenAI will lead to tremendous efficiency in the workflows. And it is also opening up new opportunities in areas that designers need to explore and advance.

I feel this era will see us going beyond screens. Voice-first, conversational interactions, multi-modal interfaces will become the norm. Multimodal interactions will combine voice, text, and gestures for fluid, human-like experiences. Ambient computing will be a reality. Zero-UI, agentic-workflows will make computing invisible. There’ll be context aware actions leading to ubiquitous computing. For example, your smart home might automatically play lively music if it detects you’re not in a great mood. Or your phone might book a cab automatically when it detects that your work is almost done.

So far we’ve only seen these in sci-fi movies but these will become a reality and designers need to shape them.

Gen AI technology is improving by leaps and bounds every few months. Designers will havesome very powerful tools at their disposal to envision new things. There’ll be new ways of working and designers will need to relearn and adapt quickly.

Learning today goes beyond the academic setups. So consider this convocation to be the beginning of new ways of learning. Your success in the design profession will depend on how you constantly learn and evolve over the years.

Your teachers have nurtured you, your peers have given you competition and companionship, and this institution has given you the foundation to stand tall in the world of design.

You are graduating at possibly the most exciting time in the history of design. Never before have we had so many tools, so much access, and such a global audience hungry for good design. Your work will travel faster, touch more lives, and shape more futures than you can imagine.

I want to remind you that:

You come from a school with a history worth celebrating. You carry the responsibility of designing the future — one pixel, one curve, one experience at a time. You have tools your predecessors never dreamed of. And you have the ability to keep learning, forever.

Keep trying new things, keep designing, keep building, and build for India. Don’t play small. Try wild ideas. Make bold choices. And when in doubt prototype and test

And remember… Design is not just what you do. Design is how you leave the world better than you found it.

Once again, congratulations, class of 2025!

Thank you!

Categories
Design

Design-led Innovation in Emerging Markets – Finding Our Way Podcast

Find it on the podcast website with transcript: Design-led Innovation in Emerging Markets (ft. Gaurav Mathur) or on Apple Podcasts, or Spotify.

I recently had the privilege of being interviewed by renowned authors Peter Merholz (Org Design for Design Orgs) and Jesse James Garrett (The Elements of User Experience) on an episode of their popular podcast, Finding Our Way. As a long-time admirer of their work, it was an absolute delight to engage in a conversation with Peter and Jesse.

For anyone following the design and development of complex websites in the early 2000s, Adaptive Path was a company not to be missed. This pioneering design firm played a significant role in shaping the user-experience landscape, producing outstanding work and publishing seminal content. The founding team, included Peter, Jesse, Jeffrey Veen, Indi Young, Lane Becker, Janice Fraser, and Mike Kuniavsky. They have all made substantial contributions to the design field.

Finding Our Way is a thought provoking podcast hosted by Peter and Jesse as they explore the challenges and opportunities of design and design leadership. A few months ago, the duo reached out to the audience for speaker recommendations outside the US and I was suggested by a colleague, Samir Bellare, who follows the podcast regularly.

Do check out the podcast episode and share your thoughts. It is also available on Apple Podcasts and Spotify. Your feedback would be greatly appreciated!

Categories
Design Product

How to measure the experience?

Recently, I gave a talk at the Product Leadership Festival conducted by the Institute of Product Leadership. The talk, titled ‘Five Metrics to Measure Design‘, discussed various metrics that are indicative of the quality of the experience grouped under these heads:

  1. Loyalty, Satisfaction
  2. Usability Metrics
  3. User Metrics
  4. Behavioural Metrics
  5. Conversion

Here’s the slide deck and the recording of the session:

Categories
Design

Designing Experiences in the Mobile Era

The Landscape

As of April 2020, mobile internet users were about 92% of total active internet users globally. More users than ever before are accessing social media and digital content on-the-go. In developing nations like India, many users don’t have the privilege of owning laptops and desktops and the mobile is their only device for accessing applications online. Mobile friendly payment methods in Asia are fuelling transactions on shopping, cab hailing, and food ordering platforms. Both, the time spent and mobile data consumed on the mobile are growing rapidly.

So, what does it take to design experiences on the mobile for a generation that’s always on-the-go?

Shaping Mobile Experiences

Designers have been adapting the mobile-first approach. The process starts with the hardest problem of making the most essential information and actions available on the smallest screen first and then working towards larger screen sizes. Designing for mobile first implies rethinking the information architecture, simplifying everything so that the core experience can reside on a small form factor, and detailing it to an extent that the experiences are delightful. Capturing the imagination of mobile users is no easy task!

Unlike large screens, the time spent on mobile is rarely contiguous and is broken into short but frequent sessions. It is imperative for designers to create flows that allow users to continue their journey from where they left in an earlier session or provide options of saving, liking, or sharing what they discover. For example, in an e-commerce platform, simple actions like displaying recent searches, recently viewed products, and allowing users to save items to their Wishlist goes a long way in driving engagement and conversions. Personalising the experience based on the user’s browsing patterns as well as affinity towards brands and price-points leads to further delight as users have to perform fewer actions. Push-notifications play a key role in reminding users about events and actions, and help bring them back to the platform to continue a journey that they left mid-way. For example, the notifications for users who have products in their shopping cart help them return and proceed to checkout. Rich notifications that allow images and actions to be embedded in the notification are even more powerful as they allow users to perform quick actions like commenting, rating, or reviewing, products without even opening the app.

Making experiences accessible to users with mobiles that have low storage capacity and in low-bandwidth areas is another challenge. These users are able to install only a limited number of apps on their devices and as a result businesses lose out on the constant connection with their customers. Such concerns are being addressed by the emerging technology of Progressive Web Apps (PWAs). A PWA barely takes any storage space on the device. Initially a PWA opens in the browser like a regular mobile website and nudges the user to install a home screen icon. Unlike regular mobile apps, the home screen icon of a PWA doesn’t consume any storage space on the device. When a PWA is launched from the icon, it opens in full-screen and provides a snappy and immersive experience just like native apps. It can also re-engage users via push-notifications and help businesses inform users about key events, and offers.

Mobile users are also less tolerant towards slow loading pages. According to Google/SOASTA research, as page load time goes from 1 second to 5 seconds, the probability of users bouncing increases 90%! Images are generally the heaviest parts of content in terms of downloaded bytes. Optimising images can often lead to faster load times. Use of vector file formats like SVG, font-icons, CSS shapes and effects (gradients, shadows, animations) can further improve performance without compromising on the sharpness at various screen resolutions. Another emerging technology called Accelerated Mobile Pages (AMP) makes pages load instantly. All these together significantly improve the experience for the user.

User Research and Prototyping in the Mobile Era

Understanding user behaviour through usability studies is an established practice in UX Design. In a moderated mobile usability session, researchers use multiple cameras to capture the mobile screen and the user’s facial expressions as they perform the specified tasks in a lab. However, unlike desktop usage which is generally in a quite, controlled environment, real mobile usage could take place almost anywhere — during a noisy commute, in a crowded mall, or during a meeting. Besides the numerous distractions choppy data connections could also cripple the experience. Such real world experiences are hard to recreate in a research lab. Tools embedded in web and native apps solve for this and allow creators to observe remote user sessions, view touch heat-maps, and also review usage data. Insights derived from this data are then used by designers to address any usability issues and refine the workflows to achieve the conversion goals.

Since mobile experiences involve gestures and touch, the elements on the screen are often animated by designers to give them personality and accentuate feedback. Motion in the user interface, when done right, gives an illusion of speed and the perception of the product being responsive. The new age digital prototyping tools allow designers to create and refine these micro-interactions. 

Creating an engaging, delightful, and snappy mobile experience involves design and technology to play together. New possibilities of visualising information, navigating, playing, and integrating products in relation to the real world are already emerging with the addition of augmented reality (AR) capabilities in mobile operating systems. Through mobile devices, more technologies will reach the consumers and design will continue to play a key role in not just humanising them but also making them enjoyable to use. 


A shorter version of this article was published in APAC CIO Outlook, October 2018

Categories
Design

Simplicity, Clarity, and Elegance in Digital Product Design

Assuming there’s already a product-market fit, what are some qualities that make a product fun and delightful to use? What in a product, apart from its fundamental usefulness, creates a sublime experience?

I evaluate and deconstruct all designs on three essential properties: Simplicity, Clarity, and Elegance.

Simplicity

In the context of user-experience, simplicity refers to the ease of using a product. It’s often used as an overarching term to describe a product that’s not just easy to use but also efficient, and delightful.

When designers write about simplicity its often perceived to be about the simplistic, and minimalist visual style. Simplicity described here is not about visual styling but about the substantive content — core functionality, features, and behaviour.

Designing simplicity

There isn’t one way of creating simplicity in a product and it takes both the designer and product manager to create it collaboratively through:

  • Relentlessly focus on user goals: Most users detest unnecessary complexity that comes in the way of getting things done — extra taps/clicks, page loads, or visual noise. Focus on the problems that your customers are trying to solve for themselves by ‘hiring’ your product.
  • Limit options and build smart defaults: The action of reducing makes a product simple. It eliminates all unwanted features and actions and focusses on the primary task. Hick’s Law states: The time it takes to make a decision increases as the number of alternatives increases. Reducing steps, simplifying, and providing smart defaults often implies more work for the designers and developers but less work for the users.
  • Contextualise complexity â€” complexity made visible only when needed. Hide infrequently accessed information or controls and make them accessible on demand. This also helps learnability especially for new and infrequent users.

As Dieter Rams says, “Good design is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity”. Great designers from various domains have used the power of simplicity. Brands like Muji and Ikea are well known for the simplicity they bring in the design of physical products.

… Simplicity isn’t just a visual style. It’s not just minimalism or the absence of clutter. It involves digging through the depth of the complexity. To be truly simple, you have to go really deep. For example, to have no screws on something, you can end up having a product that is so convoluted and so complex. The better way is to go deeper with the simplicity, to understand everything about it and how it’s manufactured. You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Jony Ive on Simplicity (From Steve Jobs, by Walter Isaacson)

However, simplicity by itself is rarely the complete solution. To make a product understandable, designers look for clarity.


Clarity

Focussing on Simplicity helps the designer decide on what to include in a product while Clarity helps define how to present it. Clarity is about organising the content in a manner that conveys the desired message and leads to desired actions by the user. Clarity is the quality of being intelligible.

“Confusion and clutter are the failures of design, not attributes of information.”

Edward Tufte, Envisioning Information

In product design, clarity is achieved by bringing information and visual hierarchy across the numerous elements that exist on the screen.

Designing Clarity

  • Organise and layer information, and visuals, in a manner that it reflects the importance of information: Visual hierarchy influences the order in which humans perceive what they see. This order is created by the visual contrast between forms. Create visual contrast through size and scale, colour, and density.
  • Follow Gestalt laws: To decipher information and make sense of the visual world, the human mind looks for patterns. Gestalt psychology attempts to understand the laws behind the ability to acquire and maintain meaningful perceptions in an apparently chaotic world. Gestalt psychologists list the principles of grouping or Gestalt laws of grouping. These include the laws of Proximity, Similarity, Closure, Continuation, Figure-Ground, etc.

Clarity can be measured by answering: how effectively does the screen or workflow communicate the desired information?

“Good design makes a product understandable. It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.”

Dieter Rams

Elegance

In the dictionary, elegance is defined as the quality of being graceful and stylish in appearance or manner. In reality, of the three qualities discussed here, Elegance is perhaps the most difficult to define. Its because it relates not to the intellect but to a deeper feeling or emotion. Elegance is achieved when all components come together in a balanced way to make the whole just right. The feeling is similar to watching Roger Federer play tennis or the legendary Sachin Tendulkar play cricket.

Today, products compete for even a few seconds of users’ daily mind-share. Its no longer enough to have just a basic, functional, and usable product. Designers have to go beyond usability and create delight in the usage of a product. A usable product is only the baseline and its all about what emotions can a product invoke. The design of elegant products tends to be high on desirability. Elegant design evokes a visceral reaction to the product.

Designing Elegance

Design for emotions: Designing for emotions leads to a differentiated product. Empathise with users not just to improve the performance of the product but also to engage emotionally

  • Give your product a personality: Reflect the personality of your product not just through the voice & tone of the messages but also through the interactions and visuals.
  • Create Coherence: Consistency, no internal conflicts. The product shouldn’t appear to be a collection of features designed independently and thrown at the user. The interaction design and the visual design needs to be consistent throughout the experience.
  • Create micro-interactions and animations: Tie the product together with thoughtful and engaging micro-interactions.

Together, Simplicity, Clarity, and Elegance in a product create higher engagement, stickiness, and delight.

The next time you review a product, think about how the design of the product can benefit from Simplicity, Clarity, and Elegance.


Originally published on Medium on Mar 11, 2018